CHILDREN AND OVER 60s CAN EAT FOR JUST £1 AT ASDA FOR REST OF THIS YEAR

KIDS Eat for just a £1 at ASDA Cafés across the UK for the rest of the year – with no minimum adult spend

Kids can eat for just £1 at Asda cafes across Edinburgh and the rest of the UK this festive season.

The supermarket is running its “Kids Eat for £1” as well as their “OAP Winter Warmer” Café £1 meal deal, with over a million meals already served throughout the country.

The scheme comes as the cost of living crisis continues, with the prices of energy and food rising, making it increasingly difficult for many households. The £1 meals are available every day until the end of the year, with no minimum adult spend required. All under 16s qualify for the scheme.

In addition to the £1 meal scheme, Asda are inviting community groups who may otherwise struggle to get together to meet in their cafes. The “Warm Spaces” have been made available in stores on weekdays across November and December from 2pm to 6pm, with visitors offered free tea or coffee.

• Asda launches £1 ‘winter warmer’ soup, roll and unlimited tea or coffee offer for over 60s in its 205 cafes 
• New research shows people aged 65 to 74 are £163 per month worse off compared to this time last year
• Asda Foundation launches new ‘cost of living’ funding pot worth £500k to help keep community groups running

OVER 60s

The supermarket is offering those aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of its 205 cafes all day and every day throughout November and December. The new initiative will run alongside the current ‘Kids eat for £1’ offer which continues to be hugely popular, with more than 557,000 meals served the launch in late June.

Asda has stepped up its support for older customers as they continued to be disproportionately affected by spiralling living costs. The supermarket’s latest Income Tracker shows those aged 65 to 74 experienced a £163 drop in disposable income in August, compared to last year, as rising inflation continues to outstrip pension and savings growth. This research aligns with findings from Age UK who estimate that 2.8m older households will still be living in fuel poverty this winter despite the Government freezing the energy price cap¹.

Mohsin Issa, Asda’s Co-owner, said: “We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income. We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most. Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.”

In addition to their targeted support for pensioners, Asda’s charity the Asda Foundation is providing funding worth £500k to support community groups that are struggling with rising operating costs or increased demand for their vital services in the current climate.

Individual grants worth up to a maximum of £2,000 are available and priority will be given to groups and charities that need financial help to cover increased energy costs or who want to use their facilities to create ‘warm banks’ – spaces where people can keep warm this winter if they can’t afford to always heat their homes.

The supermarket is also running a ‘Community Cuppa’ campaign in its cafes by creating space for community groups, who may otherwise struggle to meet due to rising energy costs. Spaces will be available on weekdays in November and December from 2pm to 6pm and all community group members who visit will receive unlimited free tea or coffee.