As global auto sales slow after a decade of growth, carmakers are girding for a deeper downturn by slashing payrolls.
Ford has confirmed plans to close its engine plant at Bridgend in South Wales by September 2020, saying it faced becoming “economically unsustainable” in the world’s drive for electric vehicles.
The company ruled out a Brexit link after it made the formal announcement, saying that consultations on its proposals had begun with its 1,700 staff and their representatives.
Stuart Rowley, president of Ford Europe, told reporters:
“This action has nothing to do with Brexit and the simple way to think of that is, if Brexit had never happened, would there be a different decision, and the answer to that is no.”
He explained: “Creating a strong and sustainable Ford business in Europe requires us to make some difficult decisions, including the need to scale our global engine manufacturing footprint to best serve our future vehicle portfolio.
Analysts: Recent Automotive Job Cuts Are Just the Beginning
As global auto sales slow after a decade of growth, automakers are preparing for a deeper downturn by slashing payrolls.
From China to the UK, Germany, Canada and the U.S., companies have announced at least 38,000 job cuts in the past six months.
38,000 JOB CUTS IN THE PAST SIX MONTHS.
IT MAY BE JUST A BEGINNING.
It may be just a beginning: Daimler’s former CEO Dieter Zetsche, on Wednesday warned sweeping cost reductions are ahead to prepare for unprecedented industry upheaval.
“The industry is right now staring down the barrel of what we think is going to be a significant downturn,” Bank of America Merrill Lynch analyst John Murphy said at a forum in Detroit on Tuesday, adding that the pace of decline in China “is a real surprise.”
Automakers are cutting shifts or closing factories altogether across the globe, but the culling goes beyond that. Several recent rounds also target salaried workers, reflecting sluggish sales in the world’s two largest auto markets — China and the U.S. — and the pivot auto companies are making toward a future of electric and self-driving vehicles.
The downturn could be exacerbated by higher tariffs threatened by the U.S., which a trade group representing a dozen of the largest domestic and foreign carmakers warned could put 700,000 American jobs at risk.
Ford said Monday it will eliminate 7,000 jobs, or 10 percent of its white-collar workforce worldwide.
Daimler is seeking 6 billion euros ($6.75 billion) in cost savings and efficiency gains alone by 2021 at its Mercedes-Benz passenger cars unit and a further 2 billion euros at Daimler Trucks division, Manager Magazin has reported.
The downturn could be exacerbated by higher tariffs threatened by the U.S., which a trade group representing a dozen of the largest domestic and foreign automakers warned could put 700,000 American jobs at risk.
Toyota and the Japanese car industry condemned the possible levies in strongly worded statements in recent days.
“Auto companies globally are contemplating life where global production has greater downside risk than upside,” Morgan Stanley analyst Adam Jonas wrote in a report Tuesday. He said the chopping may not be over for Ford, estimating a 5 percent decline in revenue will require another 23,000 reduction in salaried jobs, assuming no other costs are pared back.
Global light vehicle sales fell 0.5 percent in 2018 to 94.8 million, which LMC Automotive said marked the first annual drop in global sales since 2009.
Morgan Stanley projected in January another 0.3 percent drop this year, but a faster-than-expected deceleration in the Chinese market may have a more negative impact on sales.
“Everything is under scrutiny,” Daimler’s longtime CEO Zetsche said as a farewell at an annual meeting in Berlin Wednesday